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Sialkot Chenille

Complimentary U.S. shipping on orders $75+ • Free digital proof with every custom order

Made to hold a story

Our Craft

Stitched in the studio, not on a screen

Loop & Letter is a small chenille embroidery studio in the United States. Every letter, crest, and emblem we make starts as a paper sketch, gets digitized by hand, and is stitched on machines we maintain ourselves.

Materials that hold up

We use wool-blend chenille yarn, a felt base, and a merrow-stitched edge so patches keep their shape through seasons of wear and washing.

Made for teams

Schools, clubs, alumni groups, and brands come to us for letters, numbers, and one-off crests. We send a digital proof before a single stitch is sewn, and nothing ships until you approve it.